Fill in your Page identityĪfter clicking on the Company Page, a new page pops up where you are asked to fill in important information about your company. Select the option that best fits your organization in this case we’ll select company. Educational Institution: to build a page for school, university, or any other type of educational institution.Be careful not to choose this option if you’re building your LinkedIn page from scratch. Showcase Page: to create a sub-page connected to an existing company page.Company Page: to build a new page for a small, medium, or large business that is non-educational.Select a Page type to createĪ new page comes up next with three different options for the type of page you want to create. In the dropdown menu, navigate to the end of the list and select “ Create a Company Page+.” Step 2. On the navigation bar, click the “ For business” dropdown to display multiple options. You need a personal account as an admin to create and manage your company page. To create a LinkedIn Business Page, you must first be signed in to your personal profile. You might be wondering how to get started, what information to include, and how to get started.įollow these steps to create an optimized LinkedIn Page. This way, you can effectively use LinkedIn for your business marketing and build a professional image for your company while still adding a human element by featuring your team members How to create a LinkedIn Business Pageīuilding your LinkedIn Business Page may seem confusing, but once you get the hang of it, it becomes a powerful tool for establishing your brand’s online presence and connecting to a vast network. Unlike a personal profile page, a Business Page talks exclusively about your company and includes several customizable sections, such as Home, My Company, About, Products, Posts, Jobs, and People. This includes the latest news, updates, events, life at your company and job openings. It is a standalone profile (independent of the founder or employees) that serves as a digital presence for the company where people can learn more about it. In this guide, we’ll walk you through six simple steps to create an engaging LinkedIn business page to help you stand out and achieve your business goals.Ī LinkedIn Business Page, or a Company Page, is a dedicated profile representing your company or organization on LinkedIn to members. If you’re new to LinkedIn or want to optimize your LinkedIn business page, we’ve created this resource for you. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network.Ī strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape.
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